The Asia Pacific region is big. Like a population of 4 billion big.

And within those countries there are some pretty amazing companies, brands and marketers.

So it says a lot when an advertising agency in New Zealand (population of just 5,122,600) is named the most effective in the entire region.

We think it actually says a lot about the brands and the marketers we work with every day, and how world class they are.

It’s also a bit of a big deal for a creative company like Special, which was recently named ‘Global Creative Agency of the Year’ by the world’s leading advertising publication Campaign UK, to now be named ‘Agency of the Year’ at the APAC Effectiveness Awards.

It proves what we’ve always believed. That to create the most effective work in the world you have to do the most creative work in the world.