Campaign is known as the advertising and marketing industry ‘bible’. And their prestigious ‘Global Creative Agency of the Year’ awards bring together the very best agencies from around the world, including the winners of the regional ‘Agency of the Year’ awards in USA, UK, Middle East & Asia Pacific — with the goal of deciding who is the very best agency in the world.

The judges are a mix of leading CEOs and CMOs from around the world, and the process and results are audited by PwC. These awards judge not just creative excellence, business effectiveness and talent but also consider a range of additional measures, such as new business performance, thought-leadership, innovation, culture and values, to recognise the very best all-round performers on the globe.

So for any agency in any major city of the world to win is an incredible achievement, but for an agency from New Zealand to be judged the ‘Best Agency in the World’ not once, but in both 2021 & 2023, is something else. In the process becoming the first agency in the world to win the title twice.

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