Karma Cola gives back to the Boma community in Sierra Leone that grows their cola beans. The brand idea expresses the theme of good vs evil, using memorable local characters in a fun, light-hearted way to share the brand’s good cause. The wordmark loops back on itself in a tongue-in-cheek nod to the undeniable truth of what goes around comes around.

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Special thanks to Beck Wheeler for her whimsical illustrations.

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