AOTEAROA'S MOST INSPIRING CHANGE MAKERS
KIWIBANK NEW ZEALANDER OF THE YEAR
Reframing a modern-day celebration of New Zealanders
AOTEAROA'S MOST INSPIRING CHANGE MAKERS
KIWIBANK NEW ZEALANDER OF THE YEAR
Reframing a modern-day celebration of New Zealanders
We were tasked to re-design the Kiwibank New Zealander of the Year Awards brand identity to better represent a modern and progressive Aotearoa.
The purpose of the awards is to honour New Zealanders who use their passion and drive to make a difference in Aotearoa.
We saw this as opportunity to not only celebrate the success of their work, but to create a platform that engagesAotearoa with the stories of our nation's most inspiring change-makers.
The new identity set out to better showcase their journey to bring about change in their communities and wider Aotearoa, and bring to life the tenacity and courage that drives them to do things differently.
Through an editorial-driven approach, we delve into the worlds of the individual nominees through an intimate, honest and real look into what makes them tick, and how they got to where they are today.
Our goal was to more deeply reflect the people behind the New Zealander of the Year ceremony. The brand tohu has been at the core of the identity for many years and was inspired by the weave of their kakahu, Pouhine, which is presented to the Kiwibank New Zealander of the Year annually. We’ve brought the tohu to life as the underlying structure and connecting thread to bring our people, their stories and communities into sharper focus.
Our approach to photographing our heroes is an observant and genuine portraiture style, capturing each individual's unique personality within their own environment and community, while a more diverse and celebratory colour system reflects a vibrant and ever-changing Aotearoa.
