To prove that inspiration for new drinks can come from anywhere, in 2021 Smirnoff created 100 drinks made with social ingredients for 100 days in a row. A different drink shaken, stirred, and shared each day inspired by what was happening in the world that day. From TikTok trends to weather events. Movie releases to season finales. News, announcements and scandals. The 100 creations and their recipes were featured daily on Facebook, Snapchat, Pinterest and Instagram – turning our feed into a recipe book. The drinks were amplified by OOH, TV On Demand, and online video.