How could New Zealand pay respect to Japan and say �thanks� for their generous hospitality towards New Zealanders and our team during the Rugby World Cup? When we don�t speak the same language?Well, how about with a number?In Japan several numbers have double meanings, for example �26� can be read as �fu-ro� meaning �bath�... and �39� can be read as �san-kyu� meaning �thank you�.Launched on the back of the All Blacks, the campaign generated over $40,000,000 in media coverage, drove engagement, increased social media followers by 150,000 and delivered over 1 million visits to newzealand.com