To announce that Uber Eats now delivers McDonald's in New Zealand we decided to play a joke. Not on a person, but on the iconic Kelly Tarlton's Shark Bus.

Creating probably social media's most mouth-watering moment of the year.

The PR-led and socially driven stunt generated over 3.7 million social impressions in just 9 days - over 100,000 likes, was on the front page of Reddit for 2 days generating over 60,000 upvotes.

A mobile game took the action to the rest of the country, which was played over 80,000 times in just one week.

All which drove a 123% increase in Filet-o-Fish sales.

That's a lot-o-fish...