A NEW TAKE ON EDUCATION’S MOST ENDURING SYMBOL

Education New Zealand

TE KĀKAHU HOU

A NEW TAKE ON EDUCATION’S MOST ENDURING SYMBOL

Education New Zealand

TE KĀKAHU HOU

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Incollaboration with students from the education community, a team of New Zealandfashion industry experts, led by Kiri Nathan, reimagined the graduation gown.Unchanged for over 900 years, it is the most iconic symbol of educationworldwide.

Enter TeKākahu Hou.

The conceptwas designed to reflect the connection to māori culture, respect for nature,and innovative ways of thinking that define the New Zealand education experience.

Tointroduce Te Kākahu Hou to the world, eight personalised garments were giftedto international students. Their stories and the design process featured aspart of a global content campaign – spanning across digital and socialchannels, PR and events.

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