Many New Zealanders sleep walk their way through financial decision making. Squirrel is challenging Kiwi to wake up from their money slumber and reach their financial goals faster. ""Wake Up To The Squirrel Effect"" is the rallying cry to push everyday Kiwi to change what they're doing with their money, to change their future.

With everything going on in the economy at the moment, we knew it was the right time to wake New Zealanders up from their financial apathy, and prove Squirrel has their back. What better way to do that than with our loveable squirrel, Bernie.