A Christmas instalment of Optus’s long-running ‘It Starts With Yes’ campaign spreads a bit of festive cheer when it’s needed most – with the tale of a native sugar glider setting off on a daring adventure in order to make this the best holiday season ever for his family.

The campaign sees a partnership take place with the Australian Wildlife Conservancy, with donations going to protect the nation’s gliders.

And was judged as ‘Australia’s Favourite Ad’ at the Mumbrella Agency of the Year awards.

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