A Grand Prix winner at Spikes – Could this be Vanilla Ice’s biggest hit since Ice Ice Baby?

Check it. In New Zealand, millions of beers accidentally explode in freezers every year because people forget about them. So to save beer from more explosions, Export Ultra created a utility fronted by an unforgettable spokesperson to remember for the entire nation.

Introducing the Export Ultra Cold Call Back Service, brought to you by Vanilla Ice – because you don't just fight fire with fire, you fight ice with Ice. You simply put your beer in the freezer, text "ICE ICE" to 423, and 34 minutes later this blast from the past would call with a reminder to prevent a blast in your future.

We turned old school telemarketing into a call everyone wanted to answer. So much so we made over 234,000 calls and texts, had 185 million impressions, an increase in consideration from 39% to 62%, and when category sales were down 2%, Export Ultra sales were up by 38%. As we helped New Zealander's show up, before their beers could blow up.