In New Zealand, millions of beers accidentally explode in freezers every year due to people simply forgetting about them. So in order to save beer from more explosions, we needed some way to help beer drinkers remember to get them out. Or maybe even someone to remember for them.

Introducing the Export Ultra Cold Call Back Service, brought to you by Vanilla Ice - because you don't just fight fire with fire, you fight ice with Ice. This blast from the past was here to prevent all blasts in your future, by calling each and every New Zealander who put their beers in the freezer for a quick chill, with a reminder to get them out before they explode.

The nation's beer drinkers would simply put their beers in the freezer, text "ICE ICE" to 423, and 34 minutes later Vanilla Ice would call you back telling you that your perfectly chilled beers were ready to get out and drink.

Dialling the digits of Export Ultra drinkers all day and all night, all summer long, Vanilla Ice dropped fresh messages daily, as he referenced New Zealand summertime activities, sang carols for Christmas, brought in the new year from a party, and even whispered some poetry for Valentine's Day. All to save beer, so New Zealander's could show up, before their beers blow up.

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