Every 30 seconds, a garbage truck sized pile of plastic is dumped into our oceans.

So, to demonstrate the harm caused by treating plastic like crap, on World Environmental Day 2023 we dropped one unmissable installation on the iconic Bondi beach – The Plastic Pile of Sh!t.

Inspired by the popular poop emoji, we created a 4-metre-high poo made of plastic waste, representing the 7.5 tonnes of plastic entering the ocean every 30 seconds.

The bold outdoor stunt acted as a confronting wake-up call to be better with packaging with a simple and iconic symbol that transcends languages and borders.

Driven by a PR image designed to go around the world, the bold B2B campaign reached 47million, generated $2.2 Million of news coverage, drove Pollast!c Revenue up 60%, and overall brand health measures up by 66%. Not too sh!tty at all.

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