New Zealand is one of the most under-insured countries in the world for life insurance.

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To tackle this, we partnered up with NZ’s most popular ‘murder mystery’ TV show – The Brokenwood Mysteries to bring the murdered characters back from the dead for one last performance, where they shared their regrets about not getting life insurance — a message that seamlessly integrated into the show
for the entire season.

This inventive blend of entertainment and advertising, captured the nation’s attention and turned a nation apathetic to life insurance into one that was actively engaged in it.
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The ‘Last Performance’ resulted in a significant uplift in brand awareness (+6%), brand consideration (+5%) and interest in life insurance (+12%).
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This campaign has been equally awarded for it’s effectiveness as well as it’s innovative creative approach. Winning a WARC Effectiveness Grand Prix, Cannes Lion Grand Prix, Best in Show at the Axis Awards, Best in Show at the Beacon Media awards alongside over 20 other industry awards.